但是在苹果的玻璃方屋下,消费者不仅是成群结队地来,同时也会大笔花钱——尽管购物体验本身通常很糟糕。(最近我自己前往那家店购买一部新的iPhone手机,发现店内如此拥挤,店员也如此短缺,感觉就像到了商店版第七层地狱。)
Indeed, sales are so high that Mort Zuckerman, the current owner of the GM building, isquoted in The Liar’s Ball as saying that “whenever I want to cheer myself up I just take a walkaround the Apple Store.
事实上,这家店的销售额极高,以至于通用汽车大楼目前的所有者莫特•祖克曼(Mort Zuckerman)(援引于《骗子的皮球》一书)曾表示,“每当我想让自己开心起来时,我就会在苹果店周围逛逛。
At the beginning of this decade the store was making “$665m a year for 10,000 square feetof space “in a windowless basement. Undoubtedly it is dramatically more today; in fact, somewell-placed insiders suspect that if anyone could get comparable public data on sales persquare foot from retailers around the world (which is all but impossible), Apple’s glass cubewould be the most profitable retail outlet in the world.
在2010年代初,这家“位于地下、连个窗户都没有的苹果店“1万平方英尺面积每年能创造6.65亿美元的销售额。毫无疑问,如今这个数字肯定高得多;事实上,一些知情人士认为,如果有人能得到全球各地零售店每平方英尺销售额的可比公开数据,可能会发现苹果的玻璃方屋是全世界最赚钱的零售店。
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