Fans of Ethel M neednt lament the brands disappearance from storefronts.
The nameplate will live on in the Ethel M Classic Collection. Consumers will be able to buy seven of the companys best-selling product lines, including assortments with Almond Butter Krisps, Lemon Satin Cremes and Milk Chocolate Raspberry Satin Cremes. Ethel Ms Buttery Pecan Brittle and Chocolate-Stribboned Pecan Brittle will also be available, as will the Las Vegas Slot Box featuring foil-wrapped chocolate coins and the Taste of Las Vegas collection with its box cover featuring the Strip skyline. The collections prices will range from $8 to $33.
The local changeover to Ethels Chocolate Lounges follows a 10-store rollout in Chicago in 2005 and 2006.
Unlike the Las Vegas debut, the Chicago launch involved extensive consumer research. The companys studies said there was a space for us to go after a more contemporary lounge environment and more everyday premium chocolates, Haugh said.
With Ethels Chocolate Lounges, Mars officials want consumers to enjoy chocolate beyond key holidays such as Valentines Day, Easter and Christmas. In addition to splurging on big candy purchases for special occasions, consumers could also frequent their neighborhood chocolate lounge for regular, smaller indulgences in gourmet confections.
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2016-02-26
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