D. Why the sudden change of heart? Mr Jobs seems chiefly concerned with getting Europes regulators off his back. Rather than complaining to Apple about its use of DRM, he suggests, those unhappy with the current situation should redirect their energies towards persuading the music companies to sell their music DRM-free. Two and a half of the four big record companies, he helpfully points out, are European-owned. Mr Jobs also hopes to paint himself as a consumer champion. Apple resents accusations that it has become the Microsoft of digital music.
E. Apple can afford to embrace open competition in music players and online stores. Consumers would gravitate to the best player and the best store, and at the moment that still means Apples. Mr Jobs is evidently unfazed by rivals to the iPod. Since only 3% of the music in a typical iTunes library is protected, most of it can already be used on other players today, he notes. So Apples dominance evidently depends far more on branding and ease of use than DRM-related lock in.
F. The music giants are trying DRM-free downloads. Lots of smaller labels already sell music that way. Having seen which way the wind is blowing, Mr Jobs now wants to be seen not as DRMs defender, but as a consumer champion who helped in its downfall. Wouldnt it lead to a surge in piracy? No, because most music is still sold unprotected on CDs, people wishing to steal music already can do so. Indeed, scrapping DRM would probably increase online-music sales by reducing confusion and incompatibility. With the leading online store, Apple would benefit most. Mr Jobss argument, in short, is transparently self-serving. It also happens to be right.
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