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Selling Digital Music without Copy-protection Makes Sense
A. It was uncharacteristically low-key for the industrys greatest showman. But the essay published this week by Steve Jobs, the boss of Apple, on his firms website under the unassuming title Thoughts on Music has nonetheless provoked a vigorous debate about the future of digital music, which Apple dominates with its iPod music-player and iTunes music-store. At issue is digital rights management the technology guarding downloaded music against theft. Since there is no common standard for DRM, it also has the side-effect that songs purchased for one type of music-player may not work on another. Apples DRM system, called FairPlay, is the most widespread. So it came as a surprise when Mr. Jobs called for DRM for digital music to be abolished.
B. This is a change of tack for Apple. It has come under fire from European regulators who claim that its refusal to license FairPlay to other firms has locked in customers. Since music from the iTunes store cannot be played on non-iPod music-players , any iTunes buyer will be deterred from switching to a device made by a rival firm, such as Sony or Microsoft. When French lawmakers drafted a bill last year compelling Apple to open up FairPlay to rivals, the company warned of state-sponsored piracy. Only DRM, it implied, could keep the pirates at bay.
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