If there are silver linings to the recession, theyre not immediately apparent. After all, the national unemployment rate is 8.1 percent, the highest since 1983, and economists predict it will reach 9 percent by 2010.
Gross domestic product is forecast to shrink more this year than at any other time since the Great Depression. And across the country, stores are closing, municipal budgets are tightening, and banks are begging for bailouts.
But a handful of industries, companies, and products are doing well--relatively speaking. They run the gamut from Quarter Pounders to contraceptives, but they share a key component: Whether they help people pivot to new careers, cut costs at home, or simply escape from all the bad news, theyre poised not only to weather the economic storm but to, in some way, benefit from it.
See the full list of the 10 top recession winners.
1. Home Gardening
Research by Atlee Burpee, the worlds biggest seed company, found that $50 of seeds and fertilizer can yield $1,250 worth of produce. Green thumbs agree: Sales at Burpee are expected to jump 25 percent in 2009, while veggie seed sales at Park Seed are up 20 percent this year from 2008. And a National Gardening Association poll shows that the number of households planning to grow their own food in 2009 has increased by 19 percent from 2008. The trade-off? Fewer flowers. With garden spaceand budgetssqueezed, flower seed sales are down.
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