H. Given Frances reputation as the most anti-American country in Europe, it seems odd that McDonalds revival in Europe is being led by a Frenchman, using ideas cooked up in the French market. But France is in fact the companys most profitable market after America. The market where McDonalds is weakest in Europe is not France, but Britain.
I. Fixing Britain should be his priority, says David Palmer, a restaurant analyst at UBS. Almost two-thirds of the 1,214 McDonalds restaurants in Britain are company-owned, compared with 40% in Europe and 15% in America. The company suffers from the volatility of sales at its own restaurants, but can rely on steady income from franchisees. So it should sell as many underperforming outlets as possible, says Mr Palmer.
J. M.Mark Wiltamuth, an analyst at Morgan Stanley, estimates that European company-owned restaurants margins will increase slightly to 16.4% in 2007. This is still less than in the late 1990s and below Americas 18-19% today. But it is much better than before Mr Hennequins reign. He is already being tipped as the first European candidate for the groups top job in Illinois. Nobody would call that a McJob.
Questions 1-6 Do the following statements reflect the claims of the writer in Reading Passage 1?
Write your answer in Boxes 1-6 on your answer sheet.
TRUE if the statement reflects the claims of the writer
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