6. Public Universities
The recession may be hurting public colleges budgets, but its boosting their appeal to students. The Connecticut State University System expects an 11 percent rise in applications this year, while Oregon State Universitys applications have grown by 12 percent. And in a record-breaking year at the University of Texas, numbers are up 6 percent.
7. Chocolate
Hersheys, the largest North American chocolate manufacturer, increased earnings by 51.4 percent in the fourth quarter.
Thats partly because of cost cutting and ad campaigns, but it helped that sales rose 2.6 percent. Overall, sinful sweets seem to be faring well in the recession.
The British Cadbury company, which sells both chocolate and goodies like Trident gum, found its annual profits up 30 percent in 2008. And market research firm Mintel predicts that the chocolate market will keep growing throughout the recession.
Analysts say that, like the oft-quoted lipstick index, rising chocolate sales show that when Americans are cutting their spending elsewhere, they feel more entitled to small indulgences.
8. McDonalds
Waistlines wont thin along with wallets if sales figures at the nations biggest fast-food chain are any indication.
McDonalds same-store sales in the United States rose 6.8 percent in February 2009. But not all cheap eats have prospered. Sales at the pricier Arbys dropped by 8.5 percent in the fourth quarter, slamming the Wendys/Arbys Group with a $393.2 million loss.
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