主语从句、定语从句
effectiveness n. 效力
Celebrity endorsers n. 名人代言者
publicity n. 宣传、宣扬
Such factors as... 譬如。。。这样的因素
The introductory quote from Peetz, Parks, and Spencer encapsulates the reasons that marketers have been using celebrities as endorsers, while Jones and Schumann underscore that there is a high price tag attached to this endeavor.
同位语从句、while引导的对比从句
introductory quote 介绍部分的引证
encapsulate vt. 概述
underscore vt. 强调
price tag 价格标签
endeavor n. 努力
Although the use of athletes as endorsers and the amount of money spent on these endorsers is increasing, there still remains much to be learned about how consumers perceive athlete endorsers and the variables that influence endorser effectiveness.
让步转折状语从句、宾语从句和定语从句
perceive vt. 察觉、感知
variables n. 变数、变量
The study seeks to determine whether the gender of the consumer who is exposed to a celebrity endorsement will impact how that consumer views a male or female celebrity endorser.
宾语从句、定语从句
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