6.In Japan a chain of convenience shops called RanKing RanQueen has been ordering its products according to sales data from department stores and research companies.The shops sell only the most popular items in each product category,and the rankings are updated weekly.Icosystem,a company in Cambridge,Massachusetts,also aims to exploit knowledge of social networking to improve sales.
7.And the psychology that works in physical stores is just as potent on the internet.Online retailers such as Amazon are adept at telling shoppers which products are popular with like-minded consumers.Even in the privacy of your home,you can still be part of the swarm.
Questions 1-6
Complete the sentences below with words taken from the reading passage. Use NO MORE THAN THREE WORDS for each answer.
1.Shopowners realize that the smell of _______________ can increase sales of food products.
2.In shops, products shelved at a more visible level sell better even if they are more _______________.
3.According to Mr. Usmani, with the use of swarm intelligence phenomenon, a new method can be applied to encourage _______________.
4.On the way to everyday items at the back of the store, shoppers might be tempted to buy _______________.
5.If the number of buyers shown on the _______________ is high, other customers tend to follow them.
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