Seems like every other day Im writing something about a new investigation, enforcement campaign, or dispute involving a foreign firm here. Some times the criticism turns out to be fair, and other times the rumors are unfounded. Occasionally there are witch hunts, where the media piles on with inflammatory rhetoric, assuming the worst of multinationals and their business practices.
In this case, says Abrams, Chinas print media seem to be focused not on the farmers or their customers as a whole, but rather on KFC and McDonalds. For example, the China Daily has now begun rehashing KFC- and McDonalds-related stories with titles like Multinational firms tricks and Some foreign fast food is harder to swallow.
This is fairly typical, particularly of CCTV, which sees itself as a consumer watchdog. What isnt typical is that the Chinese government is now taking up the cause against Yum and KFC. Earlier today, the Shanghai Food and Drug Administration released food safety reports from 2010 and 2011, showing that, of 19 samples from one of the farms profiled by CCTV, 8 failed antibiotics safety tests.
We think Yum Brands should face facts and responsibly publish relevant information, Shanghai FDA manager Yan Zuqiang told the 21st Century Business Herald. What is now clear is that weve already had in our hands eight reports of samples that didnt meet standards, and we immediately informed Yum Brands. Yum Brands should admit to this.
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