As many social critics have pointed out, the current trend in advertising exerts a corrupting influence on young peoples minds because there are always a lot of unwholesome and indecent contents in modern advertisements. For example, products such as wines, lingerie and cosmetics tend to use the female body and amorous scenes as the main attraction of their advertisements. What is even worse, a subculture of sexual suggestiveness and permissiveness seems to permeate the entire advertising industry. Young people, especially those adolescents, are often lured away from their studies and indulge themselves in erotic fantasies
Therefore, the authorities should take serious steps to counteract the negative effects of immoral advertising. One effective approach is to establish and impose a strict censorship on all mass media, expunging any sexual explicit and implicit pictures and words from the advertisements they tend to show. Also, rules and regulations should be laid down to ban advertisements from certain public places, discouraging its rampant omnipresence and creating a cleaner and healthier social environment. Furthermore, all local governments can increase the costs of all kinds of advertisements to be shown or published through mass media, thus reducing their currently enormous quantities.
In summary, the prevalence of advertising in our modern society and its inimical effects on the youth of today must be curbed, otherwise public morality and traditional cultures and values and even the future of the world will be caught in a precarious situation.
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