多数情况下,广告产品都不错,值得一买。但也有某样产品的效果和功能被大加夸张了的情况,这肯定会愚弄一些人,让他们立马受到吸引去购买。鉴于一样产品只能凭质量和长期建立起来的声望赢得市场,我们有充足的理由相信:那些虚假的或者是言过其实的产品将最终失去市场份额并走向灭亡。因此,我们看到市场是有选择性的,而消费者从长远角度讲也是理性的。
In most cases, the advertised products are good and worth buying. But there are also cases where the effects or functions of a certain product are much exaggerated and it will definitely fool some people when they are attracted all at once and go to buy it. Since a product can only win the market through its quality and its long established fame, theres every reason to believe that those fake or much exaggerated products will eventually lose their market shares and die out. Thus, we see that the market is selective and consumers are sensible in the long term.
发达国家有严格的广告审查和监督体系。如果一家公司打出的一则广告未能产生广告词所宣称的效果就会被定性为欺诈,由此便会违法,导致极为严重的后果。多数情况下,生产厂家会被重罚,从而难以继续生存下去。
In developed countries, there are strict censorship and supervising systems regarding advertising. If the advertisement put up by a company fails to honor the advertised effects, it would be termed as fraud, thus violating the law which could lead to really serious result. In most cases, the manufacturing company would be fined so heavily that it would be difficult for it to survive any longer.
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