雅思写作参考资料：收视率调查_雅思英语写作

雅思写作参考资料：收视率调查

　　Mr. Falco acknowledged that NBC would be in a better position to promote the Olympics if it were in first place in prime time and that its ratings would be better if the American team were doing as well as it did in Salt Lake City and in the Summer Games in Athens in 2004.

　　But he said he was not worried about NBCs Olympic investment. Im on top of $900 million in advertising revenues that I have to protect with ratings and performance, and I feel very good about it, he said.

　　Mr. Falco said that prime time is only one element of NBC Universals Olympic picture. He said that the strategy of spreading coverage to its USA, CNBC and MSNBC cable channels, and of expanding its Internet presence on nbcolympics.com, was succeeding.

　　This is about realizing that the Olympics is more than about network television now, and the future is about being a content provider, Mr. Falco said. In the future, its going to be about going deeper with audiences.

　　The cable networks have reached 36.5 million viewers since the start of the Olympics, 35 percent more than they attracted for their regular programming in the same month last year. For example, curling on CNBC from 5 to 8 p.m., Eastern, Monday through Wednesday generated a rating that is 67 percent above what CNBC produced for various sports during the 6 p.m. to midnight period during the Salt Lake Games.