Segment your sample. If you are using an existing customer list, pre-segment your sample using the custom variable feature in QuestionPro. You have the ability to use as many as 255 custom variables. If you already know specific demographics about your respondents, then this is the ideal place to program them in. In addition to that, you can place up to 5 custom variables in an e-mail invitation to personalize it to each respondent. You can also compare as many as 10 segments at a time by the specific questions that you ask.
Pre-test your survey. The easiest way to test your survey is to literally give it internally to your company or a trusted group of respondents. Be sure to tell your test group who the audience or the respondents are and to act as if they were the target respondent when answering the questions. Look for two specific types of feedback; first check for clarity of the questions. Did the respondent perceive the question as it was intended? Next check the test data and see if you can make the decision that was the core of your objective. If you dont have enough information to make the decision, then you will have to go back and tweak the questions.
Use a Thank You. QuestionPro gives you a variety of ways to say thank you to your respondents. There is, of course, a Thank You page. This is actually a wonderful piece of promotional real estate where you can give your customers a downloadable thank you gift. Another use of the Thank You page is to send your respondents to another page on your website where they can get more information about the topic that theyve been surveyed about maybe even a blog post where they can provide more feedback. You can also send your respondents a Thank You e-mail in addition to a Thank You page. I would recommend using BOTH the Thank You page AND a Thank You e-mail especially if you are providing a downloadable gift.
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