Simple Structure

　　We often talk about how an integrated task is really a storytelling form. Basic stories have a very simple structure: the rising action leads to a crisis, which is followed by the dnouement. Take away the English-major language and you basically have a beginning, middle and an end. This configuration should serve as your task overarching structure. Introduce your subject, present your arguments and data and summarize your message to conclude.

　　Selling Ideas

　　Within the above framework, you should ensure that facts and data logically support your arguments. Think about stating your conclusion only after you have presented your supporting data. Instead of stating, Company X should sell products in department stores because the target consumer shops there, the competitors are well-represented there and department stores are awesome, begin with your supporting points so that your audience feels that they came to your conclusion with you. Lets face it people are much more likely to implement ideas they think they thought of themselves.

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