After the Basel Congress in 1921, which was the first congress to be held after an interruption of eight years caused by the Great World War and facing the new challenges in Europe, the ICA Executive Committee decided to devote some time to Co-operative Propaganda. The membership had grown dramatically, thus, the idea was to find a point of rally which would give an identity to movements scattered from Japan to Canada.
The political map, and most singularlyEuropes political map, changed to such an extension that it become urgent to find some common denominatorfor all the different co-operative traditions. At the same time the established co-operatives suffered attacks from fascist and communist
parties both of which claimed property rights on co-opdoctrineand incidentally on co-op assets.
In these troubled times, the ICA President, G.J.D.C. Goedhart, questioned himself on the causes which hinder the development of the co-op movement. He detected three: lack of information among the general public, lack of knowledge among members and finally lack of ideological commitment among managers.
What can be done to remedy these evils? The best means seems to be by general propaganda which must bring to the minds and hearts of outsiders, as in a flash, vivid pictures of the Co-operative Movement, the ideals for which it stands, the real significance of its aims, and how it must necessary give us a much better human society than that in which we live.
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2016-06-13
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