Nowadays, people seem to be more ____3____about themselves. ___4___are changing too. People in the past appeared to be modest and self-effacing(谦让的). People may strive to achieve their own __5___ at the price of their coworkers. The authors understanding ___6____ for the changes in authors eyes Fierce __7___ and great __8___on modern people may be responsible for the changes. The authors ___9____towards topic A relationship which can ___10___ two sides should be established. 1.Values 2. place 3. concerned 4. Behaviors 5. goals 6. Reasons 7. competition 8. pressure 9. attitudes 10. benefit 　　12 　　Traditionally, customers may consider more about what they buy the product for. However, the image of product and the consuming circumstance have become the key points to attract customer awareness and stimulate their buying needs. Frequently, customers buy goods just because they are cute, lovely and unique. With a less emphasis on functional utilities, the experience and imaginative space are placed into an increasingly important role. The image of product is emphasized, as well as the communication between products and consumers. 　　Customer behavior, which appears to be focused and directed at the object and at pleasure, in fact responds to quite different objectives: displaced expression of desire, and the production of a code of social values through the use of differential signs(Baudrillard) . The reason for image-oriented customer behavior is probably that customers lifestyle has been continuously virtualized by paying much attention to Virtual Reality. The evidences can be traced from computer games and Hollywood movies, in which customers preference for fleeing reality is perfectly matched.