This change requires us to take efforts to enhance product image by integrating style, color, taste, shape and material, and communicate with customers creatively, imaginatively and innovatively, and enable them to enjoy the distinctive experience image brings. [A] need is not a need for a particular object as much as it is a need for difference ( Baudrillard). The typical example is Apple Computers IMAC, which has strong visual impact and outstanding dynamics. By this way, customer relationship can be set up through image, and brand can be treated as living that can transform people. Other examples commonly used are Disney Fairyland and Las Vegas, where new experience and imagination are fully demonstrated. In sum, consumption is negotiation, a never-ending conversation held in the languages of advertising, packaging, branding, fashion, and entertainment. 　　More Attention to the Image of Product Main comparisons Contexts Different aspects ____1____about by people when they are shopping. In the past, people think more about the __2__of the goods. People today are more easily ___3____by the ___4___ of product and the buying atmosphere.