Sales Promotion 产品促销
1. Sales promotion consists of those promotional activities other than advertising,personal selling,and publicity. As such,any promotional activities that do not fall under the other three activities of the promotion mix are considered sales promotion. The trade often uses the term indiscriminately. Businesspersons may use the term promotionwhen they actually mean sales promotion.For purpose here,promotion is a broad term that encompasses sales promotion as well as the other three promotional activities.
1、产品促销指的是不同于广告、个人销售和宣传的推销活动。因此,不属于以上三种推销活动的推销活动都被认为是促销。实际生活中经常不加区分地使用这一概念。商务人员在说推销时,实际上指的是促销。本文中,推销是一个广义的概念,它包括促销以及其他三种推销活动。
2. The techniques of sales promotion are varied and numerous. The common ones used are coupons,sweepstakes,games,contests,price-offs,demonstrations,premiums,samples,and money refund offers. A combination of these can be used and sometimes is used in the same campaign.
2、推销的手段多种多样,数不胜数。普遍运用的手段有附在商品上的赠券、各种抽奖活动、游戏、竞赛、降价销售、产品示范、各种奖励、样品试验以及钱款返还承诺等等。在同-推销活动中,多种手段可以结合使用,有时也确实结合使用。
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