Against this grim background, it is no surprise that airlines are turning increasingly towards the business travelers to improve their rates of return. They have invested much time and effort to establish exactly what the executive demands for sitting apart from the tourists.
High on the list of priorities is punctuality; an executives time is money. In-flight service is another area where the airlines are jostling for the executives attention. The free drinks and headsets and better food are all part of the lure.
Another development has been the accent of seating arrangements. Regular travelers have become well versed in the debate about seat pitch the amount of room between each passenger. And first-class passengers are now offered sleeperettes, which, for long journeys, make it possible to snatch a proper nights sleep. Sleeperettes have proved so popular that they will soon become universal in the front end of most aircraft.
The airlines are also trying to improve things on the ground. Executive lounges are commonplace and intended to make the inevitable waiting between flights a little more bearable. Luggage handling is being improved. Regrettably, there is little the airlines can do to speed up the boring immigration and customs process, which manages to upset and frustrate passengers of all classes in every continent.
Although it is the airlines intention to attract executive passengers from their rivals, the airlines themselves would nonetheless like to change one bad habit of this kind of traveler the expensive habit of booking a flight and then failing to turn up. The practice is particularly widespread in Europe, where businessmen frequently book return journeys home one on several flights.
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