Nonsurgical procedures, such as injections of Botox or hyaluronic acid to fill facial wrinkles, were flat, inching up 0.6% to 8.5 million.
Two surgeries are surging in popularity. Buttock lifts, which involve reshaping of the bottom, increased 25% to 3,024 procedures, and buttock augmentations increased 37%, to 4,996. Increasingly, people want to reshape their rears after losing weight, Dr. Saltz said.
The procedures, costing from $4,000 to $5,000, are fairly new, with both benefiting from recent technique improvements, he added. As the economy recovers, more baby boomers are expected to seek procedures, and more physicians will likely offer nonsurgical options. Surgical procedures have increased by 50% since 1997, while non-surgical procedures grew 231%. Places like health clubs and spas are already offering minimally invasive procedures. Cosmetic-surgery associations recommend that consumers seek out procedures that are conducted under the supervision of a board-certified physician.
They should also do research before going overseas for cheaper rates for surgical procedures, which physicians say is a growing trend. Right now, there is not an association that verifies that the physician is appropriately trained to do what they are doing, said Dr. Haeck. Very few of the countries where these are being offered have anything that approximates the rigorous boards in the United States.
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