1.The following appeared in a memorandum written by the vice president of Natures Way, a chain of stores selling health food and other health-related products.
Previous experience has shown that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build our next new store in Plainsville, which has many such residents. Plainsville merchants report that sales of running shoes and exercise clothing are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsvilles schoolchildren are required to participate in a fitness for life program, which emphasizes the benefits of regular exercise at an early age.
A、跑鞋和运动服装卖得好并不一定说明P地区的居民关注健康生活,可能因为这样的商店比较少,因此即使是绝对数字不大的居民购买也会形成卖得好的情况。同样,健康俱乐部体重练习和厌氧练习班满员也不能说明,因为同样可能因为这样的俱乐部很少。
B、即使跑鞋、运动服装卖得好,健康俱乐部满员,是因为P地区的居民关注健康生活,也不一定适合在P地区开设Natures Way的商店。因为正如作者所说的,他是根据以往在其他地区的经验得出的,而其他地方成功的做法在P地区并不一定同样取得成功。因为P地区的居民的喜好可能有所不同。
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