Advertising is everywhere, on T.V., billboards, radio, even at the ballpark.
Through advertising some vendors can create values.
To illuminate my point I will use tobacco companies as an example.
Joe Camel has convinced millions of young people that it is cool to smoke.
The Marl boro man has done the same.
The audience is always the same.
These ads are targeting young people.
They have created the value among children that it is ok for kids to smoke.
Again the values of society have been changed by a powerful media.
Im sure there are not too many parents out there who would want their children to start smoking. Another advertising media that will surely change the values of ous society is the Internet.
The internet is really just the worlds largest commercial launched under the veil of access of useful information.
It will be interesting to see just how this new network that has brought the world together will affect our values.
These are just examples but I think they are effective at making my point.
I think they serve to illistrate that the media can in fact change our values.
As for me, Ill be out back smoking a Don Lino,on a beautiful trout stream while sipping a cold beer, waiting for the trout to rise and hoping a couple of those girls from the Coors commercial show up.
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