The advertising director first needs to determine the relative proportion of movie goers that choose to see Silver Screen films. 第一个需要对外界进行的评估就是人群中选择SS的比例。 That will help him to understand his market share.If the population in general is attending less, then he may still be out-profiting his competitors, despite his individual sales decrease.In fact, his relative sales could be increasing. 这几句话是对分枝论点的三段式演绎,即总体人数减少,她有可能还有竞争力,只要他的相对份额更多,竞争能力强,有可能他挣的更多 Determining where he stands in his market will help him to create and implement an action plan.最终的an action plan不就是广告吗,在段末尾很明显的点了一下题。
Another important thing to consder is the relative cost of attending movies to the current standard of living. 第二个需要考虑的就是当前的人们平均生活水平。 If the standard of living is decreasing, it may contribute to an overall decrease in attendance.In that case, advertising could be very helpful, in that a clever campaign could emphasize the low cost of movies as compared to many other leisure activities.
This could offset financial anxieties of potential customers.这几句话是环环相扣的,论证方法为加条件后讨论,三段论式演绎,即人们生活水平降低==〉总体上看电影的人变少==〉广告强调电影最低价会很有效==〉广告这时是很有效的。经过一番的推导,最终还是指向了中心观点,就是广告还是很有帮助的。这是又一次的很好的点题。我们仔细比较二三两段就会发现,在论证结构上有着很好的对应,是非常工整的对仗。
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