Admittedly, one ad―Andy Warhols painting of the Campbell Soup can―has
achieved timelessness. But notice the irony; the packaging or advertising image was
banal until it was elevated above mere graphic design to high art. The lesson here is that
advertising, in itself, probably will not achieve great importance as art. But taken up by
the artist as content in a larger commentary on society, it can become transcendent.
In sum, artists will no doubt continue to comment on advertising and on the
materialistic values it reflects and promotes. But the ads themselves, however influential
in marketing terms, fail to fulfill all the criteria for important art.
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