technical knowledge to educate the customer and to be effective salespeople. However,
in other entry-level positions―such as personnel, advertising and marketing―technical
business knowledge may not be as critical as a broad experience with various types of
people and an enlightened view of different cultures.
Second, the employers hiring decision should also depend on the anticipated
length of employment. In recruiting short-term workers, especially for positions that are
labor intensive and where judgment and experience are not of paramount importance,
the applicant who is strongly business-oriented may be the better choice. On the job,
this applicant will probably be more pragmatic, and spend less time pondering the job
and more time doing it. However, an employer looking for a long-term employee may
be better served by hiring an applicant with a strong liberal arts background. By way of
their more general education, these applicants have acquired a variety of general,
transferable skills. They may be more adept than their colleagues with business-only
backgrounds at recognizing and solving management problems, dealing with business
associates from different cultures, and viewing-issues from a variety of perspectives. All
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