consumers are higher than that of the younger consumers and the number will continue
to grow in the next decade, and that the middle-aged consumers will continue to spend
more money in department stores than younger consumers do in the next decade.
Sample Essay 2:
The argument that retailers should replace some of the products intended to attract
the younger consumers with products intended to attract the middle-aged consumers is
not entirely logically convincing, since it ignores certain crucial assumptions.
First, the argument omits the assumption that the business volumes of both the
middle-aged consumers and the younger consumers are the same. If the business
volume of the middle-aged consumers 39% is smaller than that of the younger
consumers 25%, the retail sales will not increase during the next decade.
Second, even if the business volumes of both the middle-aged consumers and the
younger consumers were the same in the last decade, the increase of the middle-aged
people in the next decade is not same as the increase of the retail expenditure, for the
retail trade depends more on such factors as the economic circumstances, peoples
consuming desire.
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