attract younger consumers with products more suitable to middle-aged consumers, the
author assumes that the number of younger consumers will not also increase. Since a
sizable increase in the population of younger consumers could conceivably offset the
difference in the retail expenditure patterns of younger and middle-aged consumers, it
would be unwise to make the recommended inventory adjustment tacking evidence to
support this assumption.
In conclusion, this argument is unacceptable. To strengthen the argument the
author would have to provide evidence that the population of younger consumers will
remain relatively constant over the next decade.
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