Finally, the argument never assumes the increase of the younger consumers within
the next decade. If the younger consumer increase at the same rate and spend the same
amount of money on the goods and services of department stores, the retailers should
never ignore them.
Thus the argument is not completely sound. The evidence in support of the
conclusion that the growing number of middle-aged people within the next decade does
little to prove the conclusion-that department stores should begin to replace some of
their products to attract the middle-aged consumers-since it does not address the
assumptions I have already raised. Ultimately, the argument might have been
strengthened by making it clear that the business volumes of both types of consumers
are the same and comparable, that the increase of a certain type of consumers are
correlated with the increase of the retail sales, and that the growth rate of the younger
consumers are the same as that of the middle-aged consumers.
Sample Essay 3:
Based on an expected increase in the number of middle-aged people during the
next decade, the author predicts that retail sales at department stores will increase
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