28. This argument is untenable for two reasons. First, the claim that high-quality ads
are used to promote tow-quality products is unsupported empirically and by common
sense. Second, undue attention by schools to consumerism is unnecessary and
inappropriate, especially for younger students.
Regarding the first reason, empirical evidence does not suggest that high-quality
advertising is used to promote low-quality products. To the contrary, companies that
produce low-quality products seem to resort to low-budget, poor-quality ads, especially
in broadcast media. Firms that take pride in the quality of their products are far more
likely also to produce ads they can be proud of. Furthermore, high-quality products are
more likely to succeed in the marketplace and thereby generate the revenues needed to
ensure high production value in advertising.
As for the second reason, it is not the job of our schools to breed legions of smart
shoppers. Teachers should devote class time to examining the market place of ideas, no
that of consumer goods and services, which students spend sufficient time examining
outside the classroom. Admittedly consumerism and advertising may be appropriate
【GMAT考试写作指导:Issue写作范文二八】相关文章:
最新
2016-03-02
2016-03-02
2016-03-02
2016-03-02
2016-03-02
2016-03-02