protect consumers lag behind advances in technology. A new marketing technique made
possible by. internet technology may be unethical but nevertheless might not be
proscribed by the letter of the laws which predated the Internet. Second, enforceability
might not extend beyond geographic borders. Consider, for example, the case of
dumping. When products fail to comply with U.S. regulations, American companies
frequently market―or dump―such products in third-world countries where
consumer-protection laws are virtually nonexistent. Third, moral principles form the
basis of government regulation and are, therefore, more fundamental than the law.
In the final analysis, white overburdening businesses with obligations to
consumers may not be a good idea in the extreme, our regulatory system is not as
effective as it should be. Therefore, businesses should adhere to a higher standard of
ethics in creating and marketing products than what is required by the letter of the law.
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