108、The following appeared as part of a business plan created by the management of the Take Heart Fitness Center.
After opening the new swimming pool early last summer, Take Heart saw a 12 percent increase in the use of the center by members. Therefore, in order to increase the number of our members and thus our revenues, which depend on membership fees, we should continue to add new recreational facilities in subsequent years: for example, a multipurpose game room, a tennis court, and a miniature golf course. Being the only center in the area offering this range of activities would give us a competitive advantage in the health and recreation market.
110、The following appeared as part of a memorandum from the loan department of the Frostbite National Bank.
We should not approve the business loan application of the local group that wants to open a franchise outlet for the Kool Kone chain of ice cream parlors. Frostbite is known for its cold winters, and cold weather can mean slow ice cream sales. For example, even though Frostbite is a town of 10,000 people, it has only one ice cream spot ― the Frigid Cow. Despite the lack of competition, the Frigid Cows net revenues fell by 10 percent last winter.
112、The following appeared in a memo to the Saluda town council from the towns business manager.
Research indicates that those who exercise regularly are hospitalized less than half as often as those who dont exercise. By providing a well-equipped gym for Saludas municipal employees, we should be able to reduce the cost of our group health insurance coverage by approximately 50% and thereby achieve a balanced town budget.
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