In this argument, the arguer concludes that a review of Avia Airlines baggage-handling procedures will not further its goal of maintaining or increasing the number of Avia passengers. To support this conclusion, the arguer points out that only one percent of passengers who traveled on Avia last year filed a complaint. In addition, the arguer reasons that the great majority of Avia passengers are happy with baggage handling at the airline. This argument suffers from two critical flaws.
In the first place, the argument turns on the assumption that the 99 percent of Avia passengers who did not complain were happy with the airlines baggage-handling procedures. However, the arguer provides no evidence to support this assumption. The fact that, on average, 9 out of 1000 passengers took the time and effort to formally complain indicates nothing about the experiences or attitudes of the remaining 991. It is possible that many passengers were displeased but too busy to formally complain, while others had no opinion at all. Lacking more complete information about passengers attitudes, we cannot assume that the great majority of passengers who did not complain were happy.
In the second place, in the absence of information about the number of passengers per flight and about the complaint records of competing airlines, the statistics presented in the memorandum might distort the seriousness of the problem. Given that most modern aircrafts carry as many as 300 to 500 passengers, it is possible that Avia received as many as 4 or 5 complaints per flight. The arguer unfairly trivializes this record. Moreover, the arguer fails to compare Avias record with those of its competitors. It is possible that a particular competitor received virtually no baggage-handling complaints last year. If so, Avias one percent complaint rate might be significant enough to motivate customers to switch to another airline.
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