The Easy Credit Company would gain an advantage over competing credit card services if we were to donate a portion of the proceeds from the use of our cards to a well-known environmental organization in exchange for the use of its symbol or logo on our card. Since a recent poll shows that a large percentage of the public is concerned about environmental issues, this policy would attract new customers, increase use among existing customers, and enable us to charge interest rates that are higher than the lowest ones available.
Discuss how well reasoned . . . etc. (2 次)
l Other factors: e.g. whether interest rate charged for overdue is competitive in the industry
l No causal relationship between donating to the environmental organization and charging higher interest rates.
3. 题库40. The following appeared in the editorial section of a campus newspaper:
Because occupancy rates for campus housing fell during the last academic year, so did housing revenues. To solve the problem, campus housing officials should reduce the number of available housing units, thereby increasing the occupancy rates. Also, to keep students from choosing to live off-campus, housing officials should lower the rents, thereby increasing demand.
Discuss how well reasoned . . . etc.
Unfairly assumes that increasing occupancy rates and lowering rents will ensure improved revenues.
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