He restated these same goals to Wired magazine in 2010: The thing I really care about is the mission, making the world open. Earlier, in April 2009, Zuckerberg sought the advice of former Netscape CFO Peter Currie about financing strategies for Facebook.
On July 21, 2010, Zuckerberg reported that the company reached the 500 million-user mark. When asked whether Facebook could earn more income from advertising as a result of its phenomenal growth, he explained:
In 2010, Steven Levy, who authored the 1984 book Hackers: Heroes of the Computer Revolution, wrote that Zuckerberg clearly thinks of himself as a hacker. Zuckerberg said that its OK to break things to make them better. Facebook instituted hackathons held every six to eight weeks where participants would have one night to conceive of and complete a project. The company provided music, food, and beer at the hackathons, and many Facebook staff members, including Zuckerberg, regularly attended. The idea is that you can build something really good in a night, Zuckerberg told Levy. And thats part of the personality of Facebook now ... Its definitely very core to my personality.
Vanity Fair magazine named Zuckerberg number 1 on its 2010 list of the Top 100 most influential people of the Information Age. Zuckerberg ranked number 23 on the Vanity Fair 100 list in 2009. In 2010, Zuckerberg was chosen as number 16 in New Statesmans annual survey of the worlds 50 most influential figures.
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