However, says the team leader, Sipho, Huggies also come in a bag that will safely store aused nappy until it can be binned.
然而,这队促销者的队长Sipho说,哈吉斯也开始提供可以放置使用过尿布的袋子,直到它们被扔进垃圾桶也不会泄露。
Sipho s team works for The Creative Counsel, a firmthat specialises in marketing to the poorest consumers at the bottom of the pyramid, a termpopularised by the late C.K. Prahalad, a management guru.
Sopho的团队创意忠告这家公司工作,这家公司专门面向处于金字塔底端的最穷困消费者们经营,金字塔底端这个词在管理领袖C.K.Prahalad时代后期流行起来。
TCC was established in 2001 as a two-person advertising agency by Ran Neu-Ner and GilOved.
TCC公司于2001年有两个广告代理机构Ran Neu-Ner 和 Gil Oved创建。
It has grown into one of South Africa s largest.
在南非,它已经是行业里的佼佼者。
As well as Kimberley-Clark, the maker of Huggies, its clients include Unilever, Danone andVodacom, part of Vodafone.
和哈吉斯制造商Kimberley-Clark一样,它的客户包括联合利华集团,法国达能集团和南非沃达康集团及沃达丰集团部分业务。
TCC wins business because, as well as crafting a sales message, it can deploy a small armyof people like Sipho to deliver it.
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