Beats电子和它的成立者擅长利用名人效应和植入式广告宣传其耳机。在美国,该公司现在拥有高端市场接近一半的市场份额,相比之下,老牌耳机生产商Bose只有21%的份额。Beats耳机重低音表现绝佳,这正是嘻哈乐粉丝想要的,但是可能不对歌剧爱好者的味。然而,总的来说,它们比便携设备标配的耳机好多了。
There is in any case a limit to how good music will sound through even the best headphones.Most of the music tracks on portable music players are in the form of mp3 audio files, inwhich the music has been compressed to make the files smaller and thus fit more of theminto a given amount of storage capacity. Jim Anderson, a sound engineer who teaches atNew York University, first plays his students an mp3 music file through good speakers, andthen an uncompressed master recording of the same song: they are amazed at how muchthey have been missing, he says.
无论如何,即使是通过最好的耳机,好音乐也无法完全展现出来。大多数便携音乐播放器上的乐曲都是mp3格式的,这种格式下,歌曲被压缩的更小,以便在有限的容量内放更多首歌。音响师Jim Anderson在纽约大学任教,他说,他先通过优质播放器给他的学生播放了一首mp3格式的歌曲,然后播放了未压缩版本的歌曲,他的学生惊讶于前者丢失细节之多。
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