Since consumers have been persuaded, largely by Beats, that it is worth paying a fair whackfor some half-decent headphones that look nice, perhaps they could bepersuadedespecially since the storage capacity of many portable devices is now hugetoturn their backs on cheap mp3s and seek out recordings in true high fidelity. Linn Records,an online distributor of high-resolution music files, sold around 60,000 songs between Apriland June of this year, most of them in the FLAC format, which compresses the music lightly,saving a bit of storage space, without any loss of quality. Apples iTunes has a similar,though slightly lower-quality offering.
既然Beats说服了消费者放弃那些外观不错但是不够像样耳机,可能消费者也能接受购买高保真的音乐,而不是便宜的mp3格式音频,尤其是现在很多便携式音乐播放器容量变得巨大。在线高保真音乐销售商LinnRecords今年二季度卖出了大约6万首歌曲,大部分都是Flac格式的歌曲,Flac格式对乐曲稍稍压缩,节省了一点空间,但是音质却没什么损失。苹果的iTunes也是一样,尽管质量稍差一点。
If sales of these hi-fi recordings take off it may boost the market for really top-notch canslike those of Grado Labs, another American firm. Grado has for decades relied on reviews inspecialist magazines, and word-of-mouth recommendations from fans, to spread news of itsheadphones faithful reproduction. In contrast to Beats, it has eschewed image-making: ithas not advertised since 1964. Unlike Dr Dre, then, its fortunes are less tied to the fickletastes and fast-changing fashions of the young.
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