Selling clothes online in Russia
俄罗斯服装行业的电子商务
Fabric of society
服装世界
Two Germans have a mission: to clothe the Russianmiddle classes
两个德国人的使命:令俄罗斯中产阶层人士穿上他们卖的衣服
ONLINE as well as offline, imitation is the sincerest form of flattery.
无论在线上或是线下,模仿是最真诚的恭维方式。
Vente-Privee, a firm founded on the strange notion that French women might likefashionable clothes at deep discounts,
法国服装折扣店Vente-Privee,一间以法国女人可能喜欢深度打折的潮流服饰,这一奇特的理念而起家的公司,
has been paid this compliment more than most.
已经被众多公司模仿。
Companies cut from similar cloth haveappeared in one country after another.
许多公司会把已经出现在多个国家的同类衣服下架。
In 2008 two German men, Damian Doberstein and Oskar Hartmann, spotted that Russianwomen were missing out.
2008年,两个德国人Damian-Doberstein和Oskar Hartmann,发现俄罗斯女性被这些服装网购公司所忽略了。
No one was telling Russian women, You could look good for 70% less , Mr Hartmann says.
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