Ad space for equity
为股票做广告
Air for shares
股票时间
Could an unusual venture-capital model be takingoff?
一项不同寻常的风险投资模式能够起飞吗?
IN AMERICA, venture capital is plentiful.
美国风险资金十分丰富,
Not so elsewhere.
但是并非所有地方都是这样。
In Europe, a handful of companies are helping struggling start-ups with an unusual model:
在欧洲,一些公司正以非同寻常的模式帮助那些挣扎的新成立的公司:
investing advertising space in them instead of money.
投资广告版面而非直接投钱。
Start-ups usually get their initial seed fundinga few tens or hundreds of thousands ofdollarsfrom family or friends.
新成立的公司通常从家人或朋友那里获得初始的种子资金,通常是数万或数十万美元。
A venture-capital firm won t step in until the firm is ready to raise maybe ten times thatamount.
只有公司筹集到了数百万的资金时,风险投资才会介入。
In America, intermediate sums tend to come from informal angel investors,
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