正是人口调查资料让奥美改变了其营销模式。
In 2010 Burger King stopped employing ethnic agencies such as LatinWorks, which specialisedin the Hispanic market, to address its consumers as a whole rather than taking a segmentedapproach.
2010年快餐连锁品牌汉堡王炒掉了如LatinWorks那些专攻西班牙市场,具有种族色彩的广告代理商。汉堡王将顾客视为一体而不再采取细分的方式。
Yet some admen feel ethnicity remains relevant.
但是有些广告人仍感到种族与广告还是有千丝万缕的关系。
Every ten years we go through a rethink of targeted versus one voice,
每隔十年,我们会重新考虑反对传播一个声音的广告
says McGhee Williams Osse, co-chief executive of Burrell, a Chicago-based agencyspecialising in the African-American market.
专攻非洲裔市场,总部位于芝加哥的Burrell公司的联合行政长官 McGhee Williams Oss说道,
She argues that ethnic origin is the key to people s identity, much more than education,income, religion, sex and sexual orientation. She would say that, of course.
她认为种族血缘是人的身份认同的主要因素,比教育、收入、宗教、性和性取向等更重要。她是这样说的,千真万确。
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