In one experiment described by Mr Kahneman, participants asked to imagine that they havebeen given 50 pound behave differently depending on whether they are then told they cankeep 20 pound or must lose 30 poundthough the outcomes are identical. He also showsthat it is more threatening to say that a disease kills 1,286 in every 10,000 people, than tosay it kills 24.14% of the population, even though the second mention is twice as deadly.Vivid language often overrides basic arithmetic.

　　卡内曼描述了一个实验：要求实验参与者想象他们每人得到50英镑，尽管结果一样都被告知他们只能留下20镑，而必须要损失30镑，但他们每个人表现却大不相同。卡内曼还告诉我们，如果说一种疾病使每10000人中有1286人死亡，或者表述为它使占人口总数的24.14%的人死亡，尽管后者的死亡人数是前者的两倍，但前者更有震慑力。形象生动的语言比简单的数字更为感染力。

　　Some findings are downright peculiar. Experimental subjects who have been primed tothink of money, perhaps by seeing a picture of dollar bills, will act more selfishly. So ifsomeone nearby drops some pencils, these subjects will pick up fewer than their non-primedcounterparts. Even obliquely suggesting the concept of old age will inspire people to walkmore slowlythough feeling elderly never crossed their mind, they will later report.

　　有些实验结果十分奇怪。那些在看到美元的图像，更容易想到钱的人的实验参与者通常会表现得更为自私。如果坐在他们身旁的人有人掉了铅笔，相比较那些没那么容想到钱的人，他们肯弯腰捡起笔的几率要大大降低。这甚至间接地暗示：想到老年的意象会使人们走路速度放缓尽管他们自己从没有老年的感觉，这些结论稍后将后发布。

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