2015考研英语阅读整改指向快餐业_大学英语阅读

2015考研英语阅读整改指向快餐业

　　因为要从大尺寸到更多买家策略的转变，这些快餐商家需要维持一天高的客流。另外，一些商家看到了早餐市场巨大的商机，并不是因为高热量的食物那么简单。麦当劳将在明年开始销售粥类食物。伯恩斯坦的参议员莎拉表示，早餐市场具有赚钱的潜力。因为它的利润是相当高的。快餐商家也在增加中午和夜晚小吃的种类，例如混合型饮料及包装食品。正因为这个菜单包含的范围很广，那么以百胜集团财务部经理瑞克卡如茨的观点来说，我们可以卖给消费者他们一整天都需要的食物。

　　Yet growth opportunities in America are limited because the market is considered to besaturated, not so much in fats but outlets. China is the place where most fast-food chains,like so many industries, see big expansion. Mr Carucci, for one, thinks China will be thebiggest growth opportunity for the industry this century. If so, then Yum!, which has thegreatest presence in China of any Western fast-food company, will be celebrating. Alreadyaround 30% of the company s profits come from China, and in the next five years this isexpected to grow to 40%. India also looks like a succulent opportunity. Others plan to serveup more business in Russia and elsewhere in Europe. Given that around 75% of fast-foodcompanies revenue in Europe comes from people eating in the restaurants , older European outlets are being done up to make them more attractiveplaces.