Maps are becoming important strategic terrain. They are more than an aid to getting fromA to B. Apps based on location-to summon a taxi, say-need maps inside them. Digital mapscan include countless layers of information, plus advertisements from which money can bemade. There are thousands of indoor maps, too, of airports, department stores and so forth.Smartphones also act as sensors, reporting their whereabouts, which can be used to improvemaps. According to comScore, a data firm, in August 95% of American iPhone owners and83% of owners of smartphones with Google s Android operating system used a mobile map.
地图应用将成为智能手机行业重要的战略地带。它不仅仅是帮助用户从一地到另一地那么简单。基于定位系统的应用需要在程序里内建地图信息。数字地图能够包含无数的信息层,生产商还可以在地图里做广告从而实现盈利。成千上万的室内地图应用也覆盖了机场、百货商店等场所。智能手机还扮演了传感器的角色,可以收集位置信息,用来完善地图应用。根据数据公司 comScore 的资料,今年八月份美国有95%的 iPhone 用户使用了移动设备地图应用;在谷歌安卓系统智能手机的用户中,这个比例也有83%。
Being chucked off the iPhone is thus a blow to Google, though it may be enjoying Apple sdiscomfiture. It could return by making a new maps app, which would have to be approvedby Apple. Its chairman, Eric Schmidt, said on September 25th that it had not done anythingyet .
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