Meanwhile, Apple seems to be relying on three things. The first is speedy improvement. The second is the embedding of useful content. Itsnew maps have spoken turn-by-turn driving directions, which Google s version for the iPhonedid not, as well as reviews from Yelp, a local-listings company that offers pretty full coverageof eateries and bars in America but much less elsewhere.
同时,苹果要想取得成功似乎还将仰赖于三个条件。其一是快速提高地图应用的质量。其二是在地图应用里植入实用内容。苹果新的地图应用拥有语音智能导航系统,同时还有 Yelp 公司提供的点评功能。
The third is the loyalty of Apple s fans. More than 5m iPhone 5s were sold in the first threedays. Although some analysts had expected more, that still beat the previous version, the4S, by 1m.
其三就是苹果拥趸的忠诚性。iPhone 5 发布不到三天就售出了500万台以上。尽管这个数字低于某些分析人士的预期,但仍然比前一代的 iPhone 4S 多出了100万台。
Under the late Steve Jobs Apple paid fanatical attention to detail, so it is remarkable thatits maps should have come up so short. But polishing its hardware was one thing; the strugglewith maps has been the first really obvious head-butting of the wall, says Carolina Milanesiof Gartner, another research firm. Past perfectionism over devices has won it time toimprove its maps. In a market in which brands can fall fast, that is a rare luxury.
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