With its premium products and pricing in France, which provides two-thirds of its cashflow,France Telecoms market share and profits are being eroded by newcomers such as Iliad,which will launch its new mobile service in 2012. The firms shares performed far worse thanthose of its European peers in 2009, says Antoine Pradayrol of Exane BNP Paribas, abrokerage. Investors want to know how Mr Richard will fend off France Telecoms rivals aswell as how he will cheer up its staff.
凭着优质的产品和有竞争力的价格,法国电信在国内的收入占到运作资金的2/3。然而,外来者正在蚕食国内市场份额和利润,比如伊里亚特就将在2012年推出新的3G服务。法巴银行证券部门的股票交易人Antoine Pradayrol 说,2009年法国电信的股票表现十分甚差,远逊于欧洲同行。投资者迫切想知道Richard如何击败竞争对手,重振公司士气。
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