2015考研英语阅读先生您的电子报纸_大学英语阅读

2015考研英语阅读先生您的电子报纸

　　3.For news outlets facing dwindling print circulations and meagre online advertising rates, this is a glimmer of hope. Yet turning this readership into revenue is tricky. Not all publishers can afford to build their own tablet apps. For those that can, readers are somewhat readier to pay for subscriptions than on the web; advertising rates are six to ten times higher than online, according to Mr Doctor. But it is not yet clear how many readers will make the switch. And for publishers without an app, tablet users are just like other web users: worth very little money.

　　资讯报刊的发行量正日益萎缩，网上的广告刊登率也乏善可陈，数字媒体平台也许是个契机。但是要将读者转化为收入来源是需要智慧的。并不是每个出版商都有能力建立自己的数字媒体平台。对于那些有能力的出版商而言，读者显然更愿意付钱订阅电子杂志而非在网上浏览资讯，道可特先生说，其广告刊登率也是在线广告的6到10倍，但目前还不清楚到底有多少读者愿意放弃浏览网页转而使用数字媒体平台。而对于没有数字刊物平台的出版商而言，平板电脑的使用者跟其他上网浏览资讯的读者没有什么不同：赚不到什么钱。

　　4.Flipboard and its rivals let users create a personalised digital magazine from a mix of sources, which can include magazines, newspapers, blogs and articles posted by their contacts on Facebook or Twitter. On the web, similar aggregator sites, personalised or not, have a bad name as freeloaders that create no content of their own. And the app versions have been of dubious benefit thus far to publishers, which must provide their stories free in return for the vague hope of getting more readers. But compared with a website cluttered with links and ads for penis enlargement, the apps are clean, stylish and nice to use. And some have started carrying glossy, high-end ads and sharing the revenue with publishers.