2015考研英语阅读忠诚卡和保险_大学英语阅读

2015考研英语阅读忠诚卡和保险

　　要是保险公司能够暗地搜集到潜在投保客户的相关消费偏好记录就好了。这些信息也许能帮助他们更精准的锁定最不可能索赔的目标人群，然后用更实惠的保险费率吸引他们。特易购就能做到这点，他们时不时会从持卡客户端搜集此类信息。随着特易购在金融服务领域的业务膨胀，也许相较传统保险公司，这一全英最大的连锁超市将会因此取得明显优势。

　　To give an obvious example, it would be worth offering pet insurance to someone who hasstarted buying kitty-litter. Buying lots of booze does not make you a drunk-driver, butsomeone who buys little or none seems less likely to be one. Buyers of window locks are likelyto be more security-conscious, and so on.

　　也许举例更能说明问题，向一个刚购买猫砂的人推销宠物保险无疑为明智之举。又如此例，大批量买酒的人不一定会醉驾，反而是那些平日少买或不买酒的人，才最有可能满身酒气的上路。再者购买窗锁的人可能更加重视安全问题，等等。

　　Tesco declined to discuss how it uses Clubcard data for this article. But a group of students atthe London School of Economics carried out a class project in which they made severalapplications for Tesco car insurance. When they gave the number of an unused Clubcard itearned a 1% discount. When they gave the same personal details but quoted the numbers ofheavily used Clubcards, the discounts varied greatly, reaching 18%. To paraphrase Tescosslogan, it seems that every little scrap of information helps.