在布隆夫曼和他私人股东伙伴的经营下,华纳音乐彻底裁剪成本到2000左右。从经济上,执行者从头等舱将为商务层。为了总收入支撑下去,这是运营一家音乐公司成功的可能性建议之一。但从2008年华纳录制音乐销售已经下跌了15%。它的艺人和节目成本,包括粉丝见面会和签约歌手的数量等,也同样在减少。这是一个令人担忧的信号,就如同药品公司在研发部门削减花费一样。
Investors argue that music publishing is still flush. This is true. Advertisers and TV broadcasters are hooked on music, and that brings money to record labels. But firms must cultivate songwriters for years. Warners publishing business is weakits share of the market has slipped in the past two years to 13.9%, according to Music Copyright, a trade publication. The accident-prone EMI has done better.
投资者们为维持音乐出版的营业收入而争论。广告和电视通告与音乐挂钩,这能为唱片公司带来收益。但是公司必须花几年时间培养歌曲创作者。华纳出版商业是弱势的根据音乐版权这一传统出版商的数据,它只能在两年来下滑13.9%的市场上分一杯羹。极容易出状况的EMI而言已经做了更好。
The scuttlebutt now is that Warner will try to buy EMI from Citigroup, which seized it earlier this year from Terra Firma, another private-equity firm. That would make some sense. Warner is strong in America; EMI is strong in Europe. And rich technology firms want to emulate Apple by building businesses on music: Google launched a music-storage service on May 10th. The bigger the music firm, the more it can pick winners and steer the digital market. A merged EMI-Warner would be a serious rival to Universal Music Group, the worlds biggest music company.
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