该广播剧的制作方式佛蒙特州的人口传媒中心是通过电视广播节目来促进发展方面的先锋。不过其他机构也在不断效仿。在越南,Khat Vong Song使用广播剧向听众教授家庭暴力方面的知识。肯尼亚的Mediae通过电视剧《Makutano Junction》推广民权。
Evidence that radio and television soaps can change behaviour was first spotted in the 1970s.But solid academic research was lacking until a few years ago. In 2008 economists at the Inter-American Development Bank, for instance, found that Brazilians receiving Globo, a televisionnetwork, had fewer children and got divorced more often. Another study discovered that, ascable television spread, the fertility rate in rural India dropped by as much as if women hadreceived five additional years of education.
能证明广播剧和电视剧可以改变人们的行为方式的证据首次出现在上个世纪70年代。但是直到前几年才有可靠的学术研究出现。比如2008年,在美洲发展银行的经济学家们发现收看电视网络Globo的巴西人生的孩子较少、离婚更频繁。另一项研究发现,随着有线电视的普及,印度乡村地区的生育率降低的程度相当于妇女再接受五年的额外教育。
Some thought that this was because couch potatoeswere less likely to make babies. But research inEthiopia showed that dramas can have a directeffect. Demand for contraceptives rose by 157%among married women who listened to the soapoperas Yeken Kignet and Dhimbibba. Malelisteners sought tests for HIV/AIDS four times asmuch as male non-listeners.
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